Content Strategy

How to Organize Your Website Content

How to Organize Your Website Content

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Your website content includes everything from your about page to lists of articles and your company blog. To make it easier for others to find the information they are looking for, it should be laid out accordingly and be well organized. Try to look ...
Work on Your Hook

Work on Your Hook

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Want to ensure that your content keeps people interested every time that you share something new? The best way to do that is to make sure that you include a hook in every piece of content that you write.
Use Your Voice

Use Your Voice

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Obviously, one of the most important and identifiable aspects of creating content when writing is utilizing your own voice or style. A lot of writers try very hard to strip away the defining elements that make it noticeable
Use Short Sentences

Use Short Sentences

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Another complaint that some people have about content is the use of sentences and vocabulary. For the majority of your content, you’re going to want to use short sentences and basic vocabulary.
Think Like Your Reader

Think Like Your Reader

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Before you dedicate your content to being solely about your opinions and the latest information that you’ve found out about a topic, take some time to put yourself in the position of your audience.
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