One of the most important steps of maintaining your online presence involves evaluating the performance of your content that is being shared on the various social media networks you have chosen. Although most companies and/or organizations are using analytic reports to determine whether their social media efforts are working, there are some obvious ways to see that your content is simply not being shared by your customers, fol... Read More

The Five Types of Headlines There are five different types of headlines that can be found in abundance through various online publications and most social media networks. More specifically, you can choose from a normal, question, how to, number, or reader-addressing headline. The normal headline may be found in the form of "ways to" complete a certain activity. Similarly, the "how to" articles will describe or provide the ste... Read More

According to the Content Marketing Institute and the Marketing Profs of North America, there were certain predictions that were made in 2013 regarding changes in usage of SEO, social media, and content management strategies. By analyzing over 1,000 organization in North America over the last year, it can be seen that many of these predictions were accurate and came true to some extent, if not completely, before the start of 20... Read More

Even though the Internet has now been around for 25 years or so, there are several businesses that are still learning how to use the Web for marketing, advertising, or related purposes. With that said, there are many common mistakes that are made by these businesses that are not completely aware of how to implement some of the search engine optimization best practices. If you are new to using the Web for business purposes, you... Read More

There are several different types of content management systems, some of which cater to web content managers, writers, and/or designers. However, there are a few select content management systems that are meant to simplify the work, and the lives, of web designers. Although only four content management systems will be discussed in this article, there are several others that can be used to produce similar results. Before contin... Read More