Entries for April 2014

10 Apr 2014

How to Create an Editorial Calendar Using Google Calendar

How to Create an Editorial Calendar Using Google Calendar
One of the easiest ways to make sure that you are able to keep track of your content and manage your calendar is to create an editorial calendar. Using Google calendar, it is very easy to create a schedule that will allow you to organize your projects and maintain a consistent publication time. In fact, Google calendar is the most popular and highly used tool for creating an editorial calendar. Without further discussion, here... Read More
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08 Apr 2014

Four Helpful Tips for Copywriting That Will Help You Capture Your Readers' Attention

Four Helpful Tips for Copywriting That Will Help You Capture Your Readers' Attention
When you are developing marketing strategies for your campaigns, you may become overly focused on how you will get your message out, but how about the message itself? Many businesses are trying to establish an online presence, but they are not successful in their efforts due to the lack of value offered in the information they are providing on their websites. In fact, forgetting the importance of valuable content is one of the... Read More
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03 Apr 2014

Five Reasons Why Your Content Marketing Might Be Failing

Five Reasons Why Your Content Marketing Might Be Failing
Five Reasons Why Your Content Marketing Might Be Failing According to the Content Marketing Institute (CMI), only about 33 percent of marketing efforts are successful in terms of efficacy in reaching the desired target audience. This means approximately 67 percent of marketing efforts using web content are not successful in reaching out to the online community. That said, it is important to understand why your content marketi... Read More
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01 Apr 2014

Five Reasons Why Your Content is Not Being Shared on Social Media

Five Reasons Why Your Content is Not Being Shared on Social Media
One of the most important steps of maintaining your online presence involves evaluating the performance of your content that is being shared on the various social media networks you have chosen. Although most companies and/or organizations are using analytic reports to determine whether their social media efforts are working, there are some obvious ways to see that your content is simply not being shared by your customers, fol... Read More
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