Entries for May 2014

They key to persuasion is an even balance of emotion and logic. Highly emotional content can leave readers inspired, but when the emotions fade, there's nothing for them to fall back on. Highly factual content must strain to inspire readers at all, especially those who are strong feelers. In order to reach and inspire both factual and emotional people, it is necessary to have both factual and emotional elements in your writing... Read More

Would you believe that a lack of quality images could cause readers to dismiss your content entirely, no matter how much effort you pour into it? In fact, even when you can draw people to your site, they tend to read only 28% of the content you provide--a painfully low portion. Luckily, a collection of relevant, high quality images can increase traffic and make your content more captivating and memorable to your audience. Here... Read More

Guest blogging can open up a world of opportunities. Writing for an authority site can grant you an inflow of traffic to your own site, not to mention help you establish a name for yourself. These positive benefits, among others, make guest blogging well worth your time. Today, we'll discuss just how to make the most of it. Be Careful Who You Write For. There's an entire parade of website focused merely on creating conte... Read More

When it comes to communication, what you say matters just as much as how you say it. If your content lacks the ability communicate in a way that taps into the emotions of your audience, it will also lack the ability to connect and inspire them. This makes evoking the emotions of your readers one of the most critical aspects of writing. Here are 5 ways to reach your audience on an emotional level: 1. Images Images are almost al... Read More

When it comes to writing, evoking the emotions of your readers is a critical aspect of inspiring them to act--whether you want them to buy something, sign a petition, or simply listen to what you have to say. Without emotion, writing lacks connection, inspiration, and depth--all vital aspects of content that keeps readers coming back for more. Read More