Would you believe that a lack of quality images could cause readers to dismiss your content entirely, no matter how much effort you pour into it? In fact, even when you can draw people to your site, they tend to read only 28% of the content you provide--a painfully low portion. Luckily, a collection of relevant, high quality images can increase traffic and make your content more captivating and memorable to your audience. Here's why:
Images catch the attention of readers.
The first step to building your audience is to get people to your website in the first place. A simple link does not accomplish this well, but adding an image to the link makes all the difference. Generally, when a person's interest is captured by an intriguing image, they will then move on to read the text because logically, they figure if the image was captivating, so will the material be.
Images increase your traffic by staggering amounts.
Buffer released statistics revealing that adding an image to your tweet will increase retweets by 150% and click-throughs by 18%. Kissmetrics states Facebook images receive 84% more click-throughs, 53% more likes, and 104% more comments. By offering a simple link on social media without a cohesive image, you're cheating yourself of the opportunity to grow your community at a much faster pace.
Images leave an impression on your readers.
It's one thing to bring readers to your website; it's another for them to remember what you had to say. Visuals tend to stick in the mind, whether we like it or not--which is why they're so much more important than just words, which are so easily forgotten. According to neuroscientists, at least half of the brain is dedicated to processing visual information, and, when it comes to learning, our visual sense is considered more important than all our other senses. If you want your audience to learn from your content and remember what you wrote, you must provide a quality image for them to relate the content to.
The best part about this whole concept is how easy it is. There are many online services which provide images for free, or if you're handy with the camera, you could even take the pictures yourself. While quality content can sometimes take hours to produce, an image can be uploaded in less than a minute. Take that extra minute to add an image to your post, and enjoy the benefits of a broader community on your site.
Most people may only read 28% of your content, but a collection of relevant, high quality images can increase traffic and make your content more captivating and memorable to your audience. The best part? It only takes a minute. Enjoy the benefits of a broader community on your site by taking that extra minute to add an image to your post.