Guest blogging can open up a world of opportunities. Writing for an authority site can grant you an inflow of traffic to your own site, not to mention help you establish a name for yourself. These positive benefits, among others, make guest blogging well worth your time. Today, we'll discuss just how to make the most of it.
Be Careful Who You Write For.
There's an entire parade of website focused merely on creating content, giving no thought to the quality of their posts. These are the sites you need to watch out for. Avoid sites who...
1. Accept every guest post thrown at them.
2. Offer a poor experience to their viewers, be it with their content or a poorly designed site.
3. Have no target audience.
Writing for sites like these will not help you to establish yourself. On the contrary, it can only damage your reputation as an expert. Don't waste your time with sites that don't care for original content. Instead, seek out sites who...
1. Have high standards.
2. Have a well-build community and a large collection of subscribers.
3. Are related to your own site.
Once you've ensured the site you desire to write for is legitimate, it's almost time to get started. First, a few pre-writing precautions need to be taken into account.
1. Have a solid idea of who the site's audience is, and what the site is about.
Nothing would be worse than sending in an article about the health benefits of pork to a website on Muslim living, or the hidden benefits of caffeine to an audience of Mormons. Make sure you do a little research about the website before sending in your article. Read the 'About' page and a few of the website's previous posts to get an idea of their purpose.
2. Make sure your article fits the site like a glove--but hasn't been written before.
The site you desire to write for may be primarily about DIYs, but you don't want to give them a DIY post about how to sew curtains if their website is already flooded with similar posts. The surest way to get an article accepted is to be completely original. Think outside the box, and be as creative as possible. Once you've come up with something, do a quick google search to make sure the idea is truly unique. How could they refuse a quality article with 100% original content?
3. Follow the site's protocol.
You certainly don't want to spend hours writing a fantastic 1,500 word article only to find out the word limit was set to 1,200. It may be time consuming, but it's important to ensure you have a clear understanding of everything expected of you before you start writing. It will save you a lot of hassle in the end.
Now you're ready to start writing. Here's what to do:
Go Above And Beyond
No authority website wants an article that's just 'eh.' Even if you do manage to pass a so-so article by them, you're not going to refer a large audience of people to your own website who are interested in what you have to say. And that's one of the main goals, right? That said, here are a few things to remember:
1. Be thorough.
Make sure you painstakingly verify all of your sources and back up all of your information. Don't use generic statements such as "Studies show..." without referencing the specific study and to which university it belongs. Use contextual links, especially if they link to that site's previous articles. You may even want to ask if you can link to your own site within the post for even more referrals. Essentially, be as impressive and thorough as possible!
2. Make that first paragraph count!
Remember that these days, few people make time for reading. And when they do read, they want to make it count. If you offer a so-so first paragraph, the audience will logically conclude the entire article is so-so, and they'll move onto something else. The first paragraph sets the tone for the entire article. Make it as catchy and gripping as possible, and you have a better chance at hooking them for the entire thing.
3. Edit, edit, edit.
Few people enjoy the editing process, but it is one of the most crucial aspects of writing. Try reading the article out loud to make sure it all flows smoothly. Do a word search for generic words such as is, was, were, be, being, been, and see if you can replace them with anything more exciting. Avoid juvenile and unnecessary phrases such as "every single last...." Ensure that everything is as concise as possible while still delivering the point in a conversational manner, and check for any misspellings, verb tense shifts, or other grammatical errors.
By following these tips, you'll soon receive and inflow of traffic to your website and establish yourself as an authority. It wont be easy--as you know, it can be painstaking to come up with an entirely unique idea, back up all of your sources, and, of course, edit relentlessly. But we can guarantee guest blogging will be worth it in the end.