Get to Know the Blog
You will want to know for whom you are writing your guest post; thus, this requires you to read the blog for which you will be writing your post and get to know the content that it presents to the public. By reading the blog beforehand, you will get a better sense of the company's voice, mission, readers, and target audience.
Be Able to Provide Credentials
When you have been contacted to become a guest blogger, you will most likely need to present your credentials at some point through the pitching process. Thus, you will need to be prepared to outline your professional experience and academic background. Also, you will want to be able to discuss the reasons that people will read your blog posts over thousands of others.
Obtain Blog Statistics
If you use a particular program to analyze your blog's rankings and reach, you will want to make sure that you share it with your audience, as well as the individual who has asked you to write a guest blog. If you have statistics such as page views or visits, you will want to show that you have good rankings on Google. This will allow the blogger for whom you are writing the guest post that your blog post will likely get some attention and good rankings when searched on Google.
Demonstrate Your Knowledge
You will want to make sure that you deliver your best when you are writing the guest post. More importantly, you will need to demonstrate that you know something about the given topic, and you know how to express yourself, the facts, and the opinions of others in your blog posts. Similarly, if you have any knowledge of coding or computer language such as HTML, you will want to let the guest blogger know that you are able to format your post if needed.
Work With What You Have
When writing a blog that caters to a specific audience or represents a specific organization, you will want to make sure that adhere to the conditions or limits of that style. For instance, a blog can be very professional and serious or very lighthearted and full of humor. Thus, your style will depend on the tone of the blog for which you are guest blogging. Also, you will want to ensure that you maintain the same structure or formatting for your blog piece.
Get a Blogger to Promote You
One of the most effective ways to market your online business is to have a blog promoted by guest post from a top blogger. The more popular the blogger, the more likely the business will receive a greater number of visitors to its blog. If you have been asked to become a guest blogger for a colleague or friend, you can recommend guest blogging to others who may not be so sure about this type of exchange. There is much to gain from having others, especially those who are recognizable or well-known, help you to promote your blog.