Here are 11 possible reasons why your infographic is not generating shares, links, or traffic online.
1) You Are Being Self-Indulgent
Generally, if you are not getting the response that you want from the online community, it means that you are focusing too much on yourself, your business, and your products or services. Although you may think people want to know about your business, they care more about what you can do for them. Thus, you are likely making the mistake of excluding interesting information such as statistics, humor, or in-depth research that could support the advice that you may be trying to provide your visitors.
2) You Are Not Being Original
It is very easy to lack the success that you want due to your infographics. In most cases, you should consider changing your infographics if you do not see any responses within the first days of posting them. Using unique applications can be the easiest way to solve your problem; however, you will need to be careful that you are not simply stealing the infographics of others. In fact, you may be losing traffic because your images have not been created or designed by you.
3) You Did Not Target Your Audience
It is possible that in the midst of posting all of your information online and building your business page, you forgot to target your specific audience. As one of the biggest and most common mistakes among online businesses, you can easily fix this by learning to develop your infographics with your target audience in mind. Instead of imagining how the infographic can help you build links, you should be considering what your audience will find interesting and/or useful. More importantly, you should remember that your audience simply wants to be entertained most of the time.
4) Your Idea is Too Complicated
Another way to make sure that your infographic sucks is to focus on an idea that is simply too complex or scattered for your visitors to follow. Perhaps, you have forgotten to describe your infographic or provide some indication as to why it was added to your webpage. Instead of assuming that your viewers will understand your infographics, you should attempt to explain it so that you can be sure they "get" it. Finally, you will want to make sure that your idea is simple to follow. If you cannot explain it in one sentence, you should consider scrapping it altogether.
5) You Seem Superficial to Your Audience
Most often than not, viewers online will skip over information that appears to be "on the surface," or in other words it appears superficial. Thus, you may have simply made the mistake of thinking too much "inside" the box. It is possible that you have not yet "scratched the surface" and touched on the most in-depth aspects of the information you are trying to provide on your webpage. Instead of choosing one extreme of being "too simple," you can provide the steps for your readers to follow the information in a clear and concise manner. This way, it is easy to understand, but it still considers the topic of discussion in a broad way.
6) Your Design Is Terrible
We’re huge fans of Terrible Infographics and if your infographic looks anything like the ones on that site you’re probably not going to get much traction with your post. Sorry, the only thing you can do is start over and try to create something that looks visually interesting.
7) Your Market Is Too Small
Unless you can find a unique angle with a much wider audience appeal, you probably won’t get a ton of interest in your B2B infographic on the benefits of Titanium piping over Copper Piping
8) You’re not providing any real value
Imagine someone try to put out an infographic on the food pyramid in 2014, there is just no reason for someone to beat that dead horse.
9) You’ve Failed at Release Planning
When you release your content is absolutely vital—dropping a well-researched and beautiful infographic on the weekend (or even a Friday) is typically a terrible idea and your content can vanish into the ether before it ever had a chance.
10) You Aren’t Actually Visualizing Data
Remember the purpose of an infographic is to visualize data. We want to take complex data sets and present them in a clean and easy to understand way. If you aren’t doing this or this isn’t the reason you are making an infographic it may be time to go back to the drawing board and come up with a new idea
11) Your Infographic is too long (or too short)
While we live in an era of bite sized media, an infographic that is too short will likely fail just as quickly as an infographic that is too long. Remember you’re trying to tell a story in a visual way. People don’t want to read War and Peace but they also don’t want to read 3 facts on a page. You need to strike the right balance