Even though the Internet has now been around for 25 years or so, there are several businesses that are still learning how to use the Web for marketing, advertising, or related purposes. With that said, there are many common mistakes that are made by these businesses that are not completely aware of how to implement some of the search engine optimization best practices. If you are new to using the Web for business purposes, you will want to consider some of the following mistakes that can hurt your SEO efforts and overall online presence.
Using Old Website Designs
One of the most common mistakes made by new businesses is not using the latest software and standards to develop their websites. Since web experts are constantly learning more about how to use technology for business purposes, there are always new programs and publishing software that is being released. As a result, websites that were developed only a few years ago are now considered outdated. This also means that these websites are no longer using the latest SEO best practices. For instance, websites that appear in the format of a brochure or magazine are not always as well received as websites with more organic search options. Another example can be seen through websites that do not use the latest Flash software or Adobe PDF readers. These are little changes that can affect how user-friendly a website appears to visitors.
Not Optimizing the Website for Mobile Access
Nowadays, smartphones and/or mobile phones with Internet access are very common among people of all ages. However, most businesses forget that these individuals are likely going to use their devices to access various websites of businesses. Moreover, many websites are not optimized for access from mobile phones, and this can severely hurt the amount of traffic that you receive on your website. Since most people own a mobile phone, you will need to remember that your website should be simple and easy to navigate on even the smallest screens. Whether you choose to have a mobile website with basic information about your business or you choose to optimize your original website for all types of mobile phones, it is important to cater to an audience that will only continue to grow.
Ignoring the Use of Blogs
If you are not blogging, it is definitely a step that you do not want to skip. With the growing number of social media networks, bloggers are gaining more popularity and value in the business world. Some bloggers have thousands, if not millions, of followers, and this is a following that you will want to have for your business. Thus, the easiest way to miss this broad range of audiences (and potential matching profits) is to ignore the use of blogs. As a business, you will need to have fresh and up-to-date content that your customers will find useful or helpful. Without this, your visitors may not trust in your brand, products, and/or services. Through a blog, however, you can connect with your customers and demonstrate the "human side" of your business by showing that you care to provide them with helpful information. By developing and updating your blog regularly, your visitors will also be more likely to trust in your business and invest in your products and/or services.