Regardless of the type of website or blog you have, website content is essential for a number of reasons. It is improving engagement on your site, keeps you indexed on the major search engines, and gives readers a reason to keep coming back. You have done the keyword research and chosen topics that are relevant, so now it’s time to decide exactly how long to make your content. Here is a simple guide for determining how long to make your website content.
Articles VS Blog Posts
First of all, you should understand the difference between articles and blog posts. Their length is going to be significantly different. Blog posts are generally shorter, usually around 300-400 words. But this doesn’t mean you can’t have longer blog posts, just that they don’t all need to be super long. However, keep in mind for SEO purposes, you should aim for a minimum of 400 words. Articles on the other hand, tend to be a little longer at 500-600 words on average, but up to 1,000 words, or more in some cases.
How Short is Too Short?
When speaking of shorter articles or blog posts, you should really try to make them 400 words or longer. This tends to be the minimum for search engines to deem quality content. If you have a 250-word blog post, search engines feel like it doesn’t include good enough quality content, and they won’t give it as much rank as a site with longer articles. While some posts don’t need to be this long, you should still mix it up and have some longer than 400 words.
Longer, In-depth Articles
On the other end of the spectrum, there are longer articles over 600 words. The maximum for most readers is between 750 and 1,000 words. Most readers of online content don’t want to go past this number, unless they are truly invested in the information. If you’re taking too long to answer a simple question and 1,000 words isn’t warranted, they’re going to give up. Mot Internet readers are skimming information, so all that extensive writing is wasted.
The Reader’s Attention Span
One reason to keep your articles on the shorter side, as opposed to being in the 1,000s is because of the reader’s attention span. This really depends on your site and the type of content you produce, but keep in mind they might not want to spend 20 minutes of their time just reading one article. So bare this in mind when deciding how long your content should be.
Your Target Market’s Preferences
Lastly, consider what your target market wants to read. You have done the research and already know what they like to read about. Do you think they would prefer content that was on the shorter or longer side? This is definitely something to consider when making your final decision.