Using search engine optimization is essential for improving your website when you plan to use website content. Whether it’s going to be an article or blog post, you should learn how to choose keywords, how to avoid using them too often, and ways to let the content improve your site, traffic and business overall.
What is SEO?
Search engine optimization, or SEO, is a way of using carefully selected keywords to show up in search results. If your site is new, it will first need to be indexed by the major search engines, including Google, Bing and Yahoo. Next, you get a page rank which is hurt or improved by the SEO content on your site. When getting website content, it should contain certain keywords you think you target market would use to find information you provide. This leads to SEO on your site, improving your traffic.
Importance of Keyword Research
Keyword research is everything in SEO. The research you doo (or fail to do) is what is going to make or break how well your site does with the search engines. Every time you write website content or have it written for you, you should always do the proper research first. Use a keyword tool such as the one offered by Google to find out what search terms are used. Not only do you need to know the most popular and relevant ones, but look for low competition. This means the search term is used often but not a lot of websites are competing with you.
How to Implement SEO with Website Content
Here are some ways to get the most out of your SEO web content. Follow these tips and your content will contain proper keywords and be considered “SEO friendly.”
Write quality content – You are probably seeing this repeated over and over again, and for good reason. The content on your site must be of good quality, relevant, free of errors and interesting to your prospective reader.
Utilize Lists – If you’re concerned about using SEO keywords too often and getting slapped by Google for keyword stuffing, use lists instead. This helps you get your point across without needing to use the keyword multiple times.
Include Links in the Content – Instead of listing a bunch of links at the end of your blog posts or articles, include them within the copy. Choose a relevant word and link it to your product or whatever needs to be linked.
Put Your Keywords in the Right Places – Search engines like seeing keywords, but in the right location. Use it at least once in the opening paragraph, conclusion and 2-3 times in the body of the copy. You should also have your keyword in the title, URL, and meta description.