Website content is “king” as it is now being called. The reason is because Google and other search engines are cracking down on what they view to be poor or low-quality content. If you have good content and Google likes it, you increase your page rank, get indexed faster and appear on the first page of search results. This is your goal, and this is how you drive more traffic to your website.
The first thing you need to do is choose the right keywords. Don’t just assume you know what people are typing to search for things that will lead to your website. Do the research. This extra step is invaluable when it comes to proper search engine optimization (SEO), which in turn is going to increase your traffic. Get to know how to use keyword tools and look up what keywords most people are searching for.
Appeal to Your Target Market
By now, you should have done your research and already know what your target market is. If not, do that first. Now with your target market in mind, update with website content that appeals to them specifically. You may be able to write a blog post about gardening, but if you’re marketing to teenage boys aged 12-19, do you really think they care for it? Get to know your target and what they’re most interested in.
Do something different for a change. Don’t post the same boring, dry posts your reader is going to read elsewhere. Be daring, be different, and challenge your reader. Instead of posting about something that has already happened, why not choose a topic that nobody has covered yet in your niche? Or how about coming up with what you think (based on research) are going to be the upcoming trends in your industry? This is a great place to start for improving your website traffic with content.
Entertain and Enlighten
Many website owners think they need to be “professional” when submitting content. While this is true for certain forms of content, others are different. Don’t be afraid to add a little humor, personality, entertainment and interest to your blog posts or articles. Give the reader a reason to become invested in you, your business and what you have to offer. By enlightening and entertaining them, you are not getting a committed reader, but someone who is bound to share your content with others on social media networks, and that is going to help get your traffic to the next level.
If you follow these simple tips, you can use your website content to get you more traffic. With more traffic to your site, you are gaining a larger audience, selling more products, and are viewed as an authority for your niche.