PLR, or private label rights, refers to the selling of a group of articles for others to use as they see fit. There have been increases and decreases in the popularity of PLR packages and what they can bring to the table. The truth is, major companies prefer PLR. This is especially true of start up companies or companies that may not be able to afford a writing staff. If you are a blog owner or content creation manager, then you can also benefit from the PLR marketing by offering PLR packages on your site. In fact, here are some benefits to offering PLR packages and how you should start the process.
Opening a PLR shop is not difficult, especially if you already have your own blog or site. You can begin offering PLR a little at a time and increase the PLR over a few weeks, months or years. The PLR you offer should be high quality and should be ready to publish. Though you are selling the PLR for a much lower rate than your standard content fee, you still want to put out PLR that has a good rating and will meet the standards of hundreds of businesses rather than a small handful. Remember, you are offering something that anyone can buy. You want to make sure all of those buyers come back for more and send their friends and associates.
PLR Builds Clients
If you are trying to build a well respected content company, then PLR can help you do that. Clients will generally come in and purchase PLR from a content manager or provider at well below the normal content creation cost. This type of content allows the buyer to purchase content at a below market rate, use the content and determine if the writer is someone they would like to bring on their team. Think of it as a trial offer of what you can bring to the table for a business. If your content is high quality, well-written and delivers a message the client can use then they will likely return for either more PLR content or for private requests. The PLR puts the food on the table while the private requests bring in the real money. As you build a report with clients they will spread the word and you will be able to see your business flourish.
Avoid Wasted Content
If you provide website content or if you are a content manager, then you are no stranger to the world of rejection. An article or blog can be rejected for any number of reasons. Sometimes, in rare cases, the buyer wants the content for free. In other instances, the client may not have been specific about the needs or scope of the project and the result was not what they expected. Overall, if you receive a rejection then you are dealing with a piece of content you may not be able to use. With PLR you can still utilize the content, increase your earnings and bring in new clients. There will be no more wasted content.