Product reviews and building your site content may seem like something that is only for shopping websites or specific niche websites. The truth of the matter is, most websites will have a product or service that could be connected to them. For example, if you own a senior living websites there are hundreds of products and services that you can review in your blog and offer unique review content. Here are a few ways to utilize product reviews to build your site contents without spamming your readers or creating a sales site.
Once a Week Reviews
Pick a day during the week that is your review date. Do a once a week review on a particular product or service related to whatever topic you were discussing that week on your blog. For example if you have a green living blog and you were discussing natural cleaning solutions during that week, then you can use that topic to promote a green living natural cleaning product or natural cleaning service on your blog. Simply take the moment to write out a review regarding the service, link to the service and promoted through that particular blog. You will not be spamming, you will be getting a link to something that is beneficial to the topic you are discussing and readers are more likely to click on that link when they are already interested in the topic.
If your website content contains more than a link to a blog and has links to articles and other services, then creating a products section for product reviews is an ideal option to build site content. You can section off the products by types of products and then the reviews on specific products. This is a way to really build your site and build affiliate marketing revenue. For example, you may choose to promote a product that is on your affiliate marketing list and gain a commission from any sales that come from it. You may also be connected to special affiliate programs such as the ones run by Amazon.com. You can then review a product and offer a link to that product directly to your Amazon affiliate marketing and revenue as well. You will be not only building your revenue from your website but you will also be building your content through product reviews. Keep in mind that most individuals will look up a product review prior to purchasing the product. This is a product reviews are a highly sought after piece of informational content that readers look for. If you provide ongoing reviews and you provide solid reviews with good and bad points of each product or service that individuals are likely to come back to your website which build your website revenue, build your website exposure and also builds the income revenue you are obtaining from the site.
Giveaways, Reviews and Content
The main reason that most content and website owners use content for is to bring in more readers and more exposure to your site. Product reviews can do that especially when they're connected to giveaways. For example, you may have your content connected to Facebook, Twitter or other social marketing site. If you put a review of your product up and announce on Facebook that you are giving away that product for free this will build readers. Especially if you say that in order to be eligible for the giveaway the reader must go read the review and comment on the review. In order to build limit content on a specific portion of the review. This shows that individuals will go to the site, read and comment on your blog or content and promote the content while promoting your website and trying to receive the giveaway. Just remember to always announce the winner of the giveaway and actually follow through with sending the giveaway option. This is also a great way to build affiliate marketing if you are marketing a specific product or service. It's cheaper to pay out for one and gain the sales from the additional purchases than it is to hope the review reaches individuals.