If you need fresh web content for your website or blog, it can be confusing deciding how much to pay. There are writers willing to write for less than what you ask for, but their quality might not be as good. On the other hand, you don’t want to pay too much either otherwise the content won’t benefit your business in the long run. The trick is to find a good balance where you know you are paying a decent rate for quality content. The following tips will help you determine how much you should pay and why you should pay more for high quality content.
Increase Your Revenue by 20 Percent
First, you should understand the value of your content. By paying more for content, you’re getting higher quality in most cases. Unique, quality, in-depth web content will increase your website’s rank on Google and other search engines and therefore increase your revenue. In fact, just by hiring a quality writer and getting unique content on your site, you will increase your revenue by an average of 20%. This makes paying for more quality content worth it.
Factors to Consider
There are different factors to consider when deciding how much to pay for web content, including what your web content’s value is going to be, how much you have in your budget, and what kind of different the content will make for your business’s success. You already know that high quality, unique content will increase your revenue by up to 20%. This should give you a good indication of the importance of paying more for content. Next, consider what your website and web content’s value is going to be. What will the content be used for? If it is simply for back-linking purposes and you don’t care much about the quality, then you can pay less and get low quality writing. However, keep in mind many of the major search engines don’t crawl sites with poorly written, plagiarized content.
Type of Content
The type of content you need also makes a difference in how much you pay for it. For example, if you only need a 200-word blog post on a common topic then the writer can get it done in 15-30 minutes, depending on their experience. This would require paying significantly less than an in-depth 1,000-word sales copy for the front of your page. On that note, what it is used for will also raise the price. Sales copy requires more time and effort but can make your business more successful; this type of writing deserves more than other types of articles.
In the end, it is up to you how much you’re willing to spend. Keep in mind how much research and work will be involved and how long it will take the writer to complete it.