Website Content 101

Website content includes any type of content you have on your site. It is important to understand what it is, how to format it and where on your website it should go. Website content is the term used for all different forms of content, including your page elements, pages, blog posts, articles, informative pages and other forms of media. Here are some things to know about website content and how to make it work for you.

Adding Pages

When it comes to adding content to your website, organization should be considered. If your website is badly organized and all you have is a search box for your readers, they aren’t going to stick around for very long. You should really focus on building a user friendly website with well labeled pages and categories to make it easier to find your content. Your content isn’t too useful if nobody can find it on your website. Have several locations for finding content, including the sidebars, related posts at the bottom of other blog posts, and pages near the top of your site with various categories.

Types of Content

There is also different types of website content to have on your site. It can be in the form of articles or blog posts, press releases, video and other multimedia, images or short tips for your readers. All of this content is useful to you and should be written accordingly. Don’t give half effort just to get your website full of content. This will hurt you because search engines want useful, rich and original content. Even your “About Us” page should be written clearly and succinctly as it is helping you get more content on your website.

Articles Versus Blogs

One thing many people are confused about is the difference between articles and blog posts, and the difference is actually quite minimal. For some, they write both of these types of content in exactly the same way. Others have more differences. One difference is in how they are written. Blog posts tend to be more casual and conversational, and can use first or second person. Articles are generally in a more professional tone and may be in second or third person. The length may also vary, as blog posts tend to be shorter while articles are a bit longer. Blog posts should always have an image, while articles don’t need one.

Keywords

For proper search engine optimization (SEO) with your site, you need to choose your keywords wisely. These keywords will be terms that others would put into search engines to find content similar to yours. Make sure you take your time conducting proper keyword research and placing these keywords in the right places. In your content, they should go in the page title, URL, opening paragraph, throughout the body, and near the end.