If you run a company blog that is for local products or services, you should consider catering it to local readers and customers. While some of the information you provide is useful to readers anywhere in the world, the bulk of your actual business is coming in locally. So it makes sense that you want to start targeting local readers and this is how it is done. Not only that, but having different locations throughout your content attracts more people searching locally.
Why Should You Target Local Search?
The fact is, there are a lot of people using organic searches and searching locally, even if they aren’t necessarily looking for a local business. According to Google, about 30 percent of the searches in their search engines relate to local information, while 70 percent of online searchers overall will find businesses offline by using a local search online. Another research study found that about three billion searches every month include local search terms. This is a lot of people you are potentially reaching out to by including local keywords in your blog content.
Add Content Regularly
The first thing you should focus on is how often you are updating local search content. Keep in mind every time you add a new blog post, this is another indexed page for your website. So it could mean a half dozen or more new pages every single week. The more content you get up with geographic search phrases, the better off you will be. If you’re trying to cater to local customers for your local business, include some locations near you, but in your same county, rather than just your city. This geo-targeted content will help you significantly to find local searchers.
Write About Local Services
If you want to utilize local searches but you don’t have a local business you are trying to promote, you can still combine the two for a larger audience. Try to find a local business that offers services or products related to your niche market. If you have a blog that is about different types of teeth whitening products, you can link to some local dentists that offer professional whitening or other cosmetic procedures. But be careful and not veer away from the purpose of your content.
There are five places you can use your SEO keywords for local search: the URL, page title or headline, page header, links and the content of your blog posts. Your keywords should be included in all of these page elements for proper search potential.
If you do in fact have a local business and your blog is simply meant to promote it, start adding your business to social media sites with local searches, such as Google+ or Foursquare. This helps you improve your blog’s SEO with inbound and outbound linking.