Proofread Your Work
It’s always a good idea to read over your content. This allows you to revise your copy as needed and create something that is error-free. You should check your grammar and punctuation to ensure that everything is flowing correctly. Edit everything to ensure that your sentences are easy to understand and correlate well with your subject matter. You should always review your content for the proper grammar, sentence structure, spelling, style, numbers, and punctuation.
Optimize Headlines and Titles for Social Media
Based on the rules of Twitter and most social media, you will want to ensure that your headlines are 140 characters or less. Headlines should be able to capture the attention of your viewers and also fit in well with search engine optimization. Headlines can pretty much make or break your content and how it is discovered. The first impression that people will form about your content will easily be created by the headlines you use, so if your headlines aren’t catchy or interesting, you’re not going to attract a solid audience.
Knowing how to optimize your content for search engines is very important. Ensure that your copy includes relevant keywords that you are including the keywords in your headlines, title tag, copy, and anchor text. Your keywords should also be in your metadata and your description. WordPress plugins like the All in One SEO Pack and the WordPress SEO Plugin from Yoast are great for helping you to gather your keywords, metadata, and description info.
Make Use of Links
Along with SEO, you need to have internal and external links. You should always link to related posts on your site. Test those links from time to time to ensure that your content is always correct.
It’s not important for you to know everything about HTML, but if you know some of the basics, it will allow you to be able to optimize your copy. There are many users which read content through mobile devices, so if you know how to use the upcoming HTML tags which make your site easier to view on mobile phones, it will truly increase your reader base to your content quite a bit.
Easy to Read Content
If someone scans over your content and reads it briefly, finding something interesting, they’ll be more likely to read the entire article or post that you have creased. Therefore, you want to ensure you’re using headings, subheadings, bullet points, numbered lists, and bold text correctly.
Categories, Tags, Slugs
Categories will provide readers with a way to group related posts together and read more on related subjects. Tags make it easier for search engines to index your content and your page correctly. Slugs are a WordPress variant, which remove spaces and converts test to lowercase in order to make a site address for your content.
Call To Action
All of your content should end with a call to action if you are trying to get your readers to get involved with something or to take initiative to reach out to you.