Quality content is important to maintain a successful website or blog. No matter what you sell or what services you provide, you need excellent, unique, and quality content. With the most recent changes with Google and other search engines, content is becoming even more important.
What is Quality Content?
All website content you have for yourself, isn’t considered quality work. So what it is? Generally it is content that provides information, value and insight, without copying other information found on the Internet and without any sort of plagiarism. Google and other popular search engines use their own algorithm for determining what is and isn’t plagiarism. You want to host only quality content on your site, because it is going to improve your search engine optimization (SEO), your page rank and your reputation as a valuable source of information. Even one poorly written article or blog post can severely ruin your reputation.
Quality Content Guidelines
The following guidelines are what you will find is important among all major search engines, including Google, Yahoo and Bing. They are guidelines you should look for in your website’s content, and be sure your content writer fully understands and implements them.
Relevant - To be considered quality content, it needs to be relevant. Relevancy in website content is in regards to what your site or blog is about. If you have a website dedicated to reviews of blenders, and have a writer complete a blog post about home décor; it’s not relevant to your blender reviews. Yes, you have hit the niche market correctly. Someone who is making smoothies with their blender, probably also cares about how their home looks. But it isn’t super useful to your readers. There is also a separate classification for being “slightly relevant” such as offering up blog posts on your blender review site with reviews of similar appliances. This is close enough to be liked by a search engine, though a blog post about how to make smoothies with your blender would be best.
Unique – This should be a given, but deserves repeating. Your content must be original and unique. There is no way around this. If after writing or requesting website content, always run it through a plagiarism checker. If something comes up, that means a word, phrase, or entire chunk of the content has already been written in those exact words. Take a second look at your content and revise it so that it becomes unique.
Useful and Vital – These are guidelines also used by major search engines. To be vital and useful means not only to fit in the right niche and be unique, but informative. The content should be extremely useful, offering interesting advice and making the website owner an expert in their field. This is where mediocre and quality content often differ.
These are simple guidelines for quality content that you should always follow, before submitting anything to your website or blog. Keep these in mind when you’re requesting content or writing it yourself.